Community Management Sins

Some days, trying to manage a community just feels like herding cats.

In this series, which first appeared on the Anti Guru blog, Andrij Harasewych goes through what he considers to be the “Seven Deadly Sins” that some community managers commit. These are the all around things to avoid doing when you are a community manager – and how to keep yourself from doing so in the future. This is helpful whether you are an individual, or you represent a business or organization as the owner or moderator of an online community.[/vc_column_text][/vc_column][/vc_row]

Lust

By bringing in multiple influencers, multiple audiences, you can create a shared platform for yourselves and others that would vastly outperform anything you could each do on your own.

Gluttony

Don’t be afraid of promoting a blog post from someone else’s site. If you can’t present the information in a new or creative way, or expand or improve upon the information – why republish?

Greed

Relationships need to be built over time. You can’t just introduce yourself as an expert and expect to be treated as one. You have to prove yourself.

Sloth

As a community manager, you can’t just start a community and hope for the best to happen. You have to remain vigilant, and take necessary steps to keep improving your online community.

Wrath

Just like in a modern society, any community that wants to survive the long haul needs a visible set of guidelines or rules, enforced by some kind of moderators or by you whenever necessary.

Envy

Many businesses don’t know what they are doing when it comes to marketing. A proper site has a plan, structure, a full thought process applied to every feature in the layout.

Pride

Show your community that you are not only looking out for yourself. You are looking out for the greater good of your community – the people within it.

Andrij "Andrew" Harasewych

Andrij Harasewych (Andrew, for short) is someone who doesn’t play games when it comes to marketing. A man of many hats, he has immersed himself in business and strategic marketing, social media, SEO and web design – and with this combination of skills he is extremely effective in achieving marketing goals for the businesses and individuals that come to him for help.

Andrew HarasewychCommunity Management Sins

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