Marketing Strategy

Introduction to Marketing Warfare and Marketing Warfare Strategies

This post from Andrij Harasewych originally appeared on the Anti Guru blog. In it he reviews the basic concepts of marketing warfare, as well as the four main marketing warfare strategies: Defensive, Offensive, Flanking and Guerrilla.[/vc_column_text][/vc_column][/vc_row]

Defensive

  • Only for the market leader
  • Attack your own business
  • Block the strongest offensive moves

Offensive

  • Focus on the market leader
  • Find weaknessin a leader's strength
  • Avoid broad attacks

Flanking

  • Avoid direct conflict
  • Be stealthy
  • Be strategic

Guerrilla

  • Be quick on your feet
  • Don't act like the leader
  • Be creative but stay consistent

Andrij "Andrew" Harasewych

Andrij Harasewych (Andrew, for short) is someone who doesn’t play games when it comes to marketing. A man of many hats, he has immersed himself in business and strategic marketing, social media, SEO and web design – and with this combination of skills he is extremely effective in achieving marketing goals for the businesses and individuals that come to him for help.

Andrew HarasewychMarketing Strategy

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